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Generate Leads using PPC
Welcome Video
Welcome Video (2:17)
Step 1 - Open Google Ads account?
Google Ads Overview + Gmail Signup + Google Ads Opening (8:58)
Step 2 - Understand How Google Ads Work?
Ad Auction (2:40)
Ad Rank (2:34)
Google Network (6:28)
Quality Score (6:08)
AdWords Account Structure (5:35)
Google Ads Terms - Impressions, Clicks, CTR (8:54)
Step 3 - Familiarize Yourself to Google Ads UI
Google Ads Account Navigation (11:54)
Search Campaign Creation (11:06)
Step 4 - Intro To Ads & Ad Extensions
Ad Formats - RSA, DSA, Call Ad (5:39)
RSA Creation (5:06)
DSA Creation (3:56)
Call Ad Creation (2:59)
Ad Extensions - Sitelinks, Call, Callout, Structured Snippet (5:08)
Sitelink Extension (3:27)
Call Extension (1:40)
Callout Extension (1:49)
Structured Snippet Extension (1:54)
Step 5 - Do Keyword Research
Keyword Research (2:45)
Keyword Selection (3:31)
Keyword Planner Tool (8:23)
Keyword Match Types (6:03)
Negative Keywords (4:59)
Search Terms (3:09)
Step 6 - Learn How To Track Your Leads
Conversion Tracking Overview (2:20)
Setup Website Conversion Tracking - Wix (11:06)
Phone Call Conversions (4:25)
Bidding Strategy
Bidding Strategy Overview (5:00)
Manual CPC (1:32)
Maximize Clicks (1:27)
Maximize Conversions (1:09)
Target CPA (1:23)
Step 7 - Follow Your Customers
Remarketing Campaign Overview (2:27)
Remarketing Campaign Creation (10:48)
Advanced Topics
Performance Max Campaign (8:13)
Automated Rules (12:16)
Customer List (3:35)
Reports (9:55)
Google Ads Editor (5:35)
Set up REsimpli Website
REsimpli Website Creation (8:05)
Case Study - Run Live Google Ads Campaign
Case Study - Video 1 (16:58)
Google Ads Resources
Google Ads Help, Google Ads Policy Help, Google Ads Blog, Search Engine Land (4:47)
DSA Creation
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